Summary:
With winter respiratory illness season ongoing and the Lunar New Year approaching, vitamins & minerals demand is showing a clear seasonal uptick across multiple markets. Nutrients positioned for immune support, bone health, and energy metabolism are drawing greater attention from both consumers and B2B buyers, providing near-term support to ingredient and finished-supplement procurement.
Industry Context: Winter Health Needs Meet Holiday Consumption
Higher mobility around the Spring Festival typically strengthens pre-travel health preparation and household wellness stocking. Public reports project 539 million railway passenger trips and 95 million civil aviation passenger trips during the 40-day travel rush (Feb 2–Mar 13, 2026). Such large-scale movement often aligns with increased pre-holiday purchasing and channel restocking of core nutrition categories, including vitamins and minerals.
Demand Focus: Immune Support + Winter “Essentials”
Winter demand is often concentrated in:
- Vitamin D (reduced sunlight exposure supports consumer attention to supplementation);
- Vitamin C & zinc (commonly paired in immune-support formulations);
- Calcium & magnesium (steady demand linked to bone and muscle health, particularly among aging populations);
- B-complex vitamins & iron (frequently positioned for energy metabolism and fatigue management during workload and travel peaks).
Health surveillance reinforces the seasonal context: WHO’s week 3 (2026) respiratory virus update notes global influenza activity remains elevated with positivity around 15%; CDC’s weekly surveillance reports influenza activity “remains elevated” and highlights the potential for a post-holiday increase; ECDC reports elevated respiratory virus circulation across the EU/EEA in the same period.
Market & Supply Chain Signals: Managing the Q1 Window
From a supply chain perspective, pre-holiday periods tend to bring forward orders and concentrated restocking, followed by a temporary slowdown during the festival due to logistics and factory schedules, and renewed activity afterward. As a result, Q1 is often a more sensitive window for inventory control, procurement timing, and pricing strategy.
Industry commentary on Q1 vitamin markets also suggests early signs of re-stabilization after prior supply–demand adjustments, with destocking pressures easing, while the market remains sensitive to production shifts and demand variability.
Outlook: Seasonal Peaks Within a Stable Long-Term Trend
While the seasonal peak is expected to ease after the Lunar New Year, long-term fundamentals remain intact. Preventive health awareness, demographic aging, and deeper integration of supplements into daily routines continue to underpin steady growth in the vitamins and minerals market.
Balancing short-term seasonality with long-term structural trends remains essential for industry participants.
For deeper price tracking, trade analysis, and formulation trend insights, please refer to CCM’s Sugar & Sweeteners Monthly Market Report for regularly updated market data and industry intelligence.
About CCM
CCM is a leading market intelligence provider in China, serving the agriculture, chemicals, food & feed, and life sciences industries. Founded in 2001, CCM delivers price monitoring, trade analysis, and customized market research services. CCM also provides advertising and promotion solutions for food ingredients and sweeteners suppliers, helping companies increase visibility and connect with targeted global buyers.
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