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Published Date: Dec 25, 2025The huge sales recorded by Alibaba and its arch-competitor www.cnchemicals.com on the Singles Day shopping “festival” on 11 November confirm what indices have been showing through the year − that Chinese consumers are becoming more willing to spend as the country’s economy grows at a steady momentum (+6.8% in Q3), enabling a strong job market.
Supportive of this are
- State survey data showing a consumer confidence index at 123.80 in October – this local indicator averaged 109.49 from 1991 until 2017, reaching an all-time high of124.60 in August of 1993 and a record low of 97 in November of 2011
- Nielsen research showing China’s Consumer Confidence Index (CCI) peaking at 114 points in Q3 – this compared with 112 points in Q2 and represented the 4th consecutive quarter of growth for this measure
The strong performance of domestic brands on Singles Day is notable, and will be well-received in Beijing of course – back in August 2014, Xi Jinping declared that, “We should have our own flagship products and establish our own world-renowned brands.” Since then ICBC, China’s most valuable brand, has overtaken Wells Fargo to become the world’s most valuable bank brand. Similar progress with food products and especially infant formula will be much harder, but the direction of travel is clear.
Published Date: Dec 24, 2025
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Published Date: Dec 24, 2025 Published Date: Dec 24, 2025 Published Date: Dec 24, 2025 Published Date: Dec 24, 2025
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