Since the infamous food safety scandal of melamine contaminated baby milk powder in 2008, the Chinese government has enacted more strict policies to ensure food safety. However, there are still some food safety scandals reported this year, indicating that the way ahead is still long.
Rome was not built in a day, and it is not expected that food safety problems can be solved in a short term. On the other hand, people are paying more and more attention to food safety and demand for safe food is urgent. Let's put aside the government's policy for a moment. What should companies do in this situation or are there any opportunities for them?
Many companies believe that the high-end market has great potential. They are entering the high-end market of rice, chicken, vegetables, pork, fruits, etc. and the safety is the key selling point of their products.
Besides, some companies are building their own farm bases to strengthen the control for raw material. At present, many companies just purchase agricultural produces from farmers, and thus their control over the production of these agricultural produces is very weak. It is expected that it is a trend for companies to build their own farm bases or take other ways to strengthen the management of production of agricultural produces.
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