January 21, 2014
Adifo strengthens market position in China and US through acquisition
Adifo, a Belgian provider of software for feed and food processes, is in the final stage of acquiring American company, Brilliant Alternatives and Chinese company Brill Resellers.
The movewill help to strengthen
Adifo''s international position.
Brilliant Alternatives has a strong position in its American home market, as well as in the international scene, with significant market share in China via its local distributor, Brill Resellers.
Peter Tsjoen, sales Director at Adifo, says, "This acquisition will make us one of the most important partners for the Chinese food and feed sector, a rapidly expanding market. Food safety is increasingly gaining importance in China. As a European company, Adifo has acquired lots of expertise and experience in this domain over the past forty years. Through Brill Resellers'' extensive network, we will be able to deliver this added value directly to the Chinese market."
The acquisition at hand will enable Brilliant Alternatives to ensure a secured future for its international customer portfolio.
Bob Brill, president of Brilliant Alternatives says "Adifo has been active in our sector for 40 years and has attained an important position in the international market. Over the past several years, Adifo has brought its software portfolio to a high level through various innovations. As a result, it is now recognised asa global technological market leader. Moreover, it values long-term business relationships, making it a solid partner for our customers in the long run."
Adifo''s software tools automate company processes and information flows so that customers can better anticipate and address their market challenges. From its headquarters in Maldegem, Belgium and through its global distribution network, the company serves customers in more than fifty countries, including Nutreco, Agrifirm, Group Depré, Ewos, Cofco, Vitaplus, Lotus Bakeries, and Hochland.