Summary
As the global focus on health and immunity intensifies entering the autumn–winter season, the market for vitamins and minerals is seeing renewed momentum. Consumer awareness of preventive nutrition, fortified foods, and dietary supplements is rising sharply, driving steady demand across Asia, Europe, and North America. This report reviews recent price developments, market drivers, and application trends shaping the industry’s near-term outlook.
I. Market Overview – Seasonal Demand Strengthens
Health and immunity: Cooler weather and rising infection concerns have pushed consumers toward immunity-supporting supplements such as vitamin C, vitamin D₃, zinc, and selenium. Functional beverages, gummies, and fortified dairy products are the fastest-growing delivery formats.
Regional highlights:
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China and Southeast Asia have seen a rebound in dietary supplement sales through e-commerce platforms and pharmacies.
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Europe is emphasizing food fortification programs and “clean-label” ingredients.
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North America continues to expand private-label supplement production amid stable retail pricing.
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Industry sentiment: Manufacturers report healthy order flow into Q4, with inventories at manageable levels after a quiet summer.
II. Price Trends – Moderate Upturn in Key Nutrients
After several months of stability, vitamin prices began trending upward in September as distributors replenished stocks ahead of winter. Vitamin C (99% feed-grade) rose slightly to around RMB 24,000–25,000 / t, supported by higher raw-material and logistics costs. Vitamin D₃ 500 feed-grade strengthened by 5–7% month-on-month due to tight supply in Europe, while
vitamin E 50% hovered near RMB 95,000–100,000 / t with strong export orders.
On the minerals side, zinc sulfate monohydrate and ferrous fumarate remained stable but firm, with growing demand from feed and functional food manufacturers. Analysts expect moderate price resilience through Q4 as seasonal
consumption peaks and energy-related production costs stay elevated.
III. Consumer and Application Trends – From Supplements to Everyday Nutrition
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Immunity and wellness positioning: Brands are highlighting “daily defense” formulas combining vitamin C + zinc, vitamin D + calcium, or multimineral complexes targeting fatigue and stress relief.
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Food fortification: Bakeries, dairy, and beverage companies are increasing micronutrient enrichment to meet labeling claims such as “source of vitamin D” or “high in calcium.”
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Delivery innovation: Gummies, effervescent tablets, and plant-based protein blends enriched with vitamins and minerals are outperforming traditional capsule formats, especially among younger consumers.
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Personalization: E-commerce platforms in China, Korea, and the U.S. are promoting AI-driven “nutrient diagnostics,” offering personalized supplement packs tailored to immunity, sleep, and metabolic health.
IV. Industry Outlook – Healthy Growth into Winter 2025
Short-term: Seasonal immune-boosting demand will keep sales robust through January, especially for vitamin C, D, and E.
Medium-term: Rising food-fortification standards and the shift toward preventive healthcare will expand industrial-grade vitamin consumption in beverages and bakery sectors.
Strategic takeaway:
Producers should maintain flexible pricing strategies amid volatile feed-grade demand, while brand owners can capture growth by linking nutrition fortification to immunity and energy-support narratives. Partnerships with dairy, beverage, and sports-nutrition brands are expected to deepen.
More detailed pricing data and regional insights are available in the CCM Vitamins & Minerals China Monthly Report.
About CCM:
CCM is the leading market intelligence provider for China’s agriculture, chemicals, food & feed and life science markets. Founded in 2001, CCM offers a range of content solutions, from price and trade analysis to industry newsletters and customized market research reports. CCM is a brand of Kcomber Inc.
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