- Main contents
- Introduction
- Executive summary
- List of tables
- List of figures
Main contents:
| No. | Content | Page |
| | Executive Summary | 1 |
| | Methodology, source and definition | 2 |
| I | Supply and demand of stevia & stevia leaf in China | 4 |
| I-1 | Brief introduction to stevia and stevia leaf | 4 |
| I-1.1 | Botanical property of stevia and stevia leaf | 4 |
| I-1.2 | Stevia planting in the world | 5 |
| I-1.3 | Stevia development in China | 5 |
| I-1.4 | Stevia species in China | 6 |
| I-2 | Output and distribution of stevia planting in China 2009 | 9 |
| I-2.1 | Stevia planting in China | 9 |
| I-2.2 | Stevia dry leaf output in China | 11 |
| I-2.3 | Forecast on Chinese stevia planting in the future | 13 |
| I-3 | Estimated stevia planting cost in China | 14 |
| I-4 | Pricing of stevia leaf in China | 15 |
| I-4.1 | Factors influencing stevia leaf price | 15 |
| I-5 | Stevia leaf supply in China | 17 |
| I-6 | Stevia leaf consumption in China | 19 |
| I-7 | Planting of stevia | 21 |
| I-7.1 | New stevia planting pattern | 21 |
| I-7.2 | Propagation | 22 |
| I-7.3 | Growth condition of stevia | 23 |
| I-7.4 | Pests | 24 |
| I-8 | Collection of stevia leaf | 25 |
| I-9 | Packaging of stevia leaf | 26 |
| I-10 | Patents of stevia | 27 |
| II | Supply and demand of stevia sweetener in China | 28 |
| II-1 | Brief introduction of stevia sweetener | 28 |
| II-2 | Stevia sweetener production | 30 |
| II-2.1 | History of stevia sweetener industry | 30 |
| II-2.2 | Production development | 31 |
| II-2.3 | Producers of stevia sweetener | 33 |
| II-2.4 | Price change of stevia sweetener | 39 |
| II-2.5 | Brief introduciton to technology and manufacturing cost structure | 42 |
| II-3 | Consumption and end-use segments | 45 |
| II-3.1 | Characteristics of stevia sweetener consumption in China | 45 |
| II-3.2 | Consumption structure of stevia sweetener in China | 46 |
| II-4 | Export analysis of stevia sweetener | 50 |
| II-5 | Industrial standard of stevia sweetener | 55 |
| II-6 | Patents of stevia sweetener | 56 |
| II-6.1 | Patents about refined technology | 56 |
| II-6.2 | Patents about RA refining | 58 |
| II-6.3 | Patents about enzymatic-modified stevia sweetener | 59 |
| II-6.4 | Patents about peculiar smell removal | 60 |
| II-6.5 | Patents about application in glycoside | 62 |
| II-6.6 | Patents about other applications | 63 |
| II-7 | Forecast of stevia sweetener industry | 65 |
| III | Opportunities and conclusion | 67 |
| III-1 | Opportunities | 67 |
| III-2 | Conclusion | 68 |
| IV | Profile | 69 |
| IV-1 | Major research institutes in China 2009 | 69 |
| IV-2 | Major stevia sweetener producers in China 2009 | 71 |
| IV-3 | Major associations in China 2009 | 95 |
Description:
Approval for stevia sweetener consumption has began to expand mainly from Asia countries to some western developed countries such as the US and France since 2007. Additionally, owing to advantages like completely natural and low-calorie, it is very likely that more and more countries would continue to open up the market for stevia sweetener in the future.
China, the largest stevia sweetener production base and supplier in the world, has witnessed significant development within the industry in the past three years, reflected by the increasing output to 3,096 tonnes in 2009 from 2,073 tonnes in 2007 and 80% of the total exported.
Attracted by promising future prospect, many producers, including some large foreign investors like GLG and PureCircle are endeavoring to enlarge capacity and accelerate technology innovation, aiming to grasp future commercial opportunity and obtained more profit. It is estimated that China’s stevia sweetener capacity has been expanding to 11,789t/a in 2009 from around 5,000t/a in 2007.
As for consumption, though not the most important, China is an emerging consumption country for stevia sweetener, with total consumption volume of around 620 tonnes in 2009. Stevia sweetener can be used in all the fields needing sucrose, such as food, beverage, medicine, agriculture, animal feedstuff, as well as personal care and skin care products.
Besides the aspects mentioned above, what other changes can be seen from 2007 to 2009? Which segments within the industry may hide the most profit business? Where will Chinese stevia sweetener industry go to and what are the challenges? Basing on such questions, CCM has updated the stevia and sweetener report compiled in 2007.
In the 2009 edition, aspects as follows can be expected:
- With detail description and smart analysis on China’s stevia sweetener industry, future investment opportunities may be found in the report or enlightened after reading the report;
- With introduction on capacity expansion, that of foreign investors in particular, a clear picture of competitive landscape within the industry is available;
- As for the sales, how much has it been changed from 2007 to 2009? What about the market value?
- With relaxing market environment globally, how is Chinese stevia sweetener market being driven?
- Future forecast on China’s stevia sweetener industry, by different scenario;
- Future commercial opportunity for new investors in China’s stevia sweetener industry;
- For the planting of stevia, raw material for stevia sweetener production, how much has the planting area increased boosted by the enlarging demand? What new species have been developed? And has any new planting technology newly applied to heighten the quality and output?
Executive summary:
It is a milestone for stevia sweetener industry that Joint FAO / WHO Expert Committee on Food Additives (JECFA) confirmed the safety of stevia sweetener containing 95% steviol glycosides and allocated permanent (Acceptable Daily Intake) ADI of 0.00-4.00 mg/kg body weight in Jun. 2008. It is the first international certification for the safety of stevia sweetener. Driven by the new markets opened up for stevia sweetener, global stevia sweetener market would be more prosperous in the near future.
China has become the largest stevia sweetener supplier in the world, with total stevia sweetener market value of USD112 million in 2009. With increasing overseas demand, China’s stevia sweetener output has jumped from 1,630 tonnes in 2006 to 3,096 tonnes in 2009, with CAGR of 23.84% in 2006-2009.
Stevia sweetener produced in China mainly has three varieties now:
Stevioside: 80%; 85%; 90%; 95%; 97%
RA: 40%; 50%; 60%; 70%; 80%; 90%; 95%; 97%; 98%
Non-bitter stevioside
Boosted by higher customer requirement and technology innovation, quality of China’s stevia sweetener has improved in the past few years. More and more stevia sweetener producers pay much attention to high purity stevia sweetener such as RA 80%, RA 90% and RA 95% to obtain higher profit.
Price of stevia sweetener is determined by steviol glycoside content and RA purity. The price has kept stable in 2007-2009 thanks to stable raw material price and increased global demand. Most of stevia sweetener producers in China adopt resins absorption and separation method to produce stevia sweetener.
As global sweetener environment develops and consumers gradually shift to healthy products, natural and calorie-free sweeteners including stevia sweetener have become more and more popular. China is an emerging but not the most important market for stevia sweetener consumption, with total consumption volume of around 620 tonnes in 2009. Similar with other key consumption countries, beverage and food industry are the most important downstream industries of stevia sweetener in China.
China is also the largest stevia production country in the world, with stevia planting area of 24,633 hectares in 2009, achieving 55,425 tonnes output, 80.00% of the world’s total. At present, there are mainly three stevia species in China, including common species, high RA species (Shoutian series and Xinguang series) and crossbreed species.
In 2009, the most popular species grown in China are Shoutian No.2 and Shoutian No.3, with total planting area of 16,470 hectares, accounting for 66.86% of China’s total stevia planting areas. In China, stevia leaf is mainly supplied from three sides, namely local peasants, stevia sweetener producers’ planting bases and middleman.
List of tables:
|
Table No.
|
Table Title
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|
Table
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I-1.1.1 Property of stevioside and RA
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Table
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I-1.4.1 Different species of stevia leaf in China, 2009
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Table
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I-2.1.1 Detail info of different stevia planting bases in China, 2009
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Table
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I-2.2.1 Output and price of stevia dry leaves in different planting bases
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Table
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I-3.1 Estimated stevia planting cost in China, 2009
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Table
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I-4.1 Price of stevia dry leaf, 2005-2009
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Table
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I-4.1.1 Standard of stevia dry leaf in China (Tentative Specifications)
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Table
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I-7.2.1 Different propagation methods in China, 2009
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Table
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I-10.1 Major patents of stevia, 2002-2008
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Table
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II-1.1 Key components of steviol glycosides
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Table
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II-2.3.1 Basic information of stevia sweetener producers in China
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Table
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II-2.3.2 Major specification and material source of stevia sweetener by producer, 2007-2009
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Table
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II-2.3.3 Production of stevia sweetener producers in China, 2002-2009
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Table
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II-2.3.4 Stevia sweetener production of GLG subsidiaries, 2007-2009
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Table
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II-2.3.5 Stevia sweetener production of Shandong Shengwang subsidiaries, 2007-2009
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Table
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II-2.4.1 Stevioside quotation, 2006-2009, USD/kg
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Table
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II-2.4.2 RA quotation, 2006-2009, USD/kg
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Table
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II-2.4.3 Quotation of non-bitter stevioside, 2006-2009, USD/kg
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Table
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II-2.5.1 Price of raw materials and power used in stevioside production, 2006-2009
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Table
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II-3.2.1 Application of stevia sweetener in major downstream products
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Table
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II-4.1 Export price of stevia sweetener, 2003-2009, (Quantity: Kg, price: USD/Kg)
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Table
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II-4.2 Export destinations of stevia sweetener, 2007-2009, (Quantity: Kg, value: USD)
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Table
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II-4.3 Export of stevia sweetener by producer, 2007-2009, (Quantity: Kg, value: USD)
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Table
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II-4.4 Active exporter of stevia sweetener, 2007-2009, (Quantity: Kg, value: USD)
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Table
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II-5.1 GB8270-1999 in China
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Table
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II-6.1.1 Steviol glycoside refining process
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Table
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II-6.1.2 Process of stevioside extraction with membrane method joint technology
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Table
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II-6.1.3 Process of stevioside extraction with common resin
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Table
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II-6.2.1 Manufacturing process of α-glucityl stevioside
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Table
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II-6.2.2 Process of separation and concentration of high-quality stevia sweetener
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Table
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II-6.2.3 Enrichment and separation of RA with adsorption resin
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Table
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II-6.3.1 Transfer of stevia and the manufacturing technique using enzymatic
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Table
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II-6.4.1 Process for removing peculiar smell of stevia
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Table
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II-6.4.2 Production technique for smell-removal of stevia sweetener
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Table
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II-6.4.3 Technique for modifying taste quality of stevia sweetener
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Table
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II-6.4.4 Smell-removal process of stevia solution
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Table
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II-6.5.1 Sanli Harmonic sucrose- composite of stevia sweetener
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Table
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II-6.5.2 Manufacturing process of paper sucrose of sweetener, especially stevia sweetener
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Table
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II-6.6.1 Application of stevia sweetener R1 and related derivative as medicine for prevention and treatment of neurodegeneration disease
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Table
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II-6.6.2 Technique of chlorophyll extraction from stevia lixivium
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Table
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II-6.6.3 Manufacturing method of liquefied endo medicine containing stevia extracts
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Table
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II-6.6.4 Manufacturing method of stevia powder and concentrated solution
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