2025: Global natural sweetener market expands, turns low - carbon & functional

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Publish time: 21st April, 2025      Source: CCM
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  Summary : The global natural sweetener market in 2025 has grown notably from 2020. China is a dual center for production and consumption. Stevia extract has a large share with glycosides evolving technologically, while monk fruit extract grows fast with innovation. Erythritol has Chinese advantages. Future sweeteners will go functional and low-carbon.

  

  

  The global natural sweetener market is expected to reach $13.9 billion in 2025, representing a significant increase from $9.2 billion in 2020.

  

  

  Among them, stevia extract dominates with a market share of 47.3%. Its high sweetness (200-400 times that of sucrose), zero calories, and good thermal stability have enabled it to be widely used in beverages, dairy products, and other fields.

  

  

  Monk fruit extract has become the fastest-growing category with a compound annual growth rate (CAGR) of 8.1%. Its unique natural properties and low aftertaste bitterness characteristics have allowed it to rapidly penetrate the high-end beverage and healthy food markets.

  

  

  Today, China has become both a production and consumption hub for natural sweeteners globally.

  

  

  Erythritol accounts for 55% of global consumption and has a penetration rate of over 40% in sugar-free beverages, mainly driven by local brands such as Genki Forest and Nongfu Spring. The global erythritol market size was approximately $910 million in 2024, with China accounting for 73% of the market. It is expected that the global market will increase to $2.91 billion by 2030, with a compound annual growth rate of 21.38%.

  

  

  China leads the world in the production capacity of stevia glycosides and monk fruit extract. Enterprises such as Greenvines Biotechnology and Jinfusi Biotech, through organic farming and synthetic biology technologies, supply international brands such as Starbucks and Coca-Cola.

  

  

  Differentiated Breakthroughs of Stevia and Monk Fruit

  

  

  1.Stevia Glycosides: Technological Iteration to Reshape Competitive Barriers

  

  

  Breakthrough in molecular modification technology: Through enzymatic conversion, high-value monomers such as Reb M and Reb D have been derived. They have a taste close to that of sucrose, and their thermal stability has been increased to 220°C. They can replace up to 50% of sucrose in baked goods. Sanyuan Biotech uses synthetic biology technology to produce Reb M with yeast as the chassis cells, and its planned production capacity of 3,000 tons per year is at the leading position in the industry.

  

  

  Expansion of application scenarios: The application of stevia glycosides in medical foods has been certified by the FDA and can be used in special dietary foods for diabetes and sports nutrition products. The annual growth rate of the North American market is expected to reach 12%.

  

  

  The "cell factory" of Sichuan Yingjia Hesheng produces stevia glycosides through microbial fermentation. The production capacity of a 1 cubic meter bioreactor is equivalent to the extraction efficiency of crops on 200 mu of land, reducing production costs by 60%.

  

  

  This technology has been applied in Starbucks China's "True Taste Sugar-Free" system, promoting the full naturalization of sweeteners in its 7,600 stores. Yikelai Biotech prepares Reb M through an all-enzymatic method with a purity of 95%, solving the problem of aftertaste bitterness in traditional extraction methods and supplying leading enterprises such as Mengniu.

  

  

  2.Monk Fruit Extract: Health Attributes Driving High Growth

  

  

  Technological innovation: By structural modification, the metallic taste has been eliminated, and the compounding ratio in Genki Forest sparkling water has been increased to 30%. The Chinese Academy of Medical Sciences has heterologously synthesized mogrosides in cucumbers and tomatoes through gene editing technology, providing a new path for large-scale production.

  

  

  Market penetration: Enterprises such as Guilin Jinfusi Biotech account for 50% of the global market share of similar products. Their products have passed the access certifications of many countries in Europe and the United States and are rapidly replacing artificial sweeteners in high-end tea beverages and functional foods.

  

  

  Stevia glycosides and monk fruit extract, with their natural properties and technological breakthroughs, are rapidly replacing artificial sweeteners in beverages, dairy products, and other fields. Erythritol, relying on China's industrial chain advantages, has become the core raw material for sugar-free beverages.

  

  

  In the future, with the maturity of synthetic biology technology and the popularization of the concept of precision nutrition, natural sweeteners will further evolve towards functionality and low carbonization, promoting the global food industry's transformation to a new paradigm of "both health and deliciousness."

  

  

  You can find the monthly reports of the sugar and sweetener industry in the CCM database!

  

  

  

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