Excentials BV introduces Industrias Vepinsa as exclusive distributor

Excentials BV introduces Industrias Vepinsa as exclusive distributor

Excentials BV, a European-based specialty feed additives supplier, subsidiary to Orffa International Holding B.V., announces its collaboration with Industrias Vepinsa SA de CV to develop sales and marketing of its Excential product range in Mexico and Central America.

Both companies are competent in sourcing, production, and marketing and sales of technical feed additives. Vepinsa''s long history and knowledge of natural pigments for animal nutrition is acknowledged by Excentials. The two companies have the same strategies, worked with high quality products, supplied full technical backup, and respected local market requirements.

Excentials'' portfolio includes a wide range of specialty feed additives branded under the Excential such as betaine, target-release sodium butyrate, L-selenomethionine, emulsifiers, mycotoxinbinders, rumenprotected vitamins, and others. Products are supported by a full technical dossier and support can depend on Orffa''s broad and extensive experience in product development and technical marketing. Markets for cooperation include Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, and Belize.

Orffa CEO, Eddy Ketels, said, ''''Cooperating with Vepinsa allows us to have a good entree for introduction of the Excential feed additives range with all stakeholders in the region and matches our strategy for international growth''''.

These comments are further supported by CEO of Vepinsa, Juan Pablo Castanon, ''''We have well trained staff who are working on our key product of natural pigments now. Extending our portfolio with the Excentials'' range is fully complementary and allows us to have substantial growth in our domestic markets''''.

The first introduction of this cooperation was advocated at FIGAP/VIV America Latina in Mexico. Vepinsa''s staff has full technical training on all the products involved. Arno van der Aa, Business Development Manager at Excentials, said, ''''The technical training sessions were very interesting. Even small detailed explanation was requested. This strengthens our confidence in the high technical level of Vepinsa''s staff level and also gives a lot of suggestions based on their thorough market knowledge, which can be used for development of market specific concepts''''.