March 8, 2013
CropTech-FeedTech & MeatTech at VIV Asia focuses on animal protein chain
Press release
By using two essential themes at the upcoming VIV Asi, VNU aims to facilitate and stimulate production of high-quality animal protein in the growth countries of the Southeast Asian region.
This themed duality is a leitmotif throughout VIV Asia: CropTech-FeedTech & MeatTech.
"The quality of the end products - meat, poultry and eggs - is largely determined by what happens at the start of the chain. Consequently our partners - experts and exhibitors - present the best knowledge and technologies to produce the best end products. They do so at the exhibition, with machinery for animal feed milling and with meat processing equipment and technologies for consumer products," states Ruwan Berculo, Project Manager of VIV Asia 2013.
Berculo adds, "In addition to the exhibition, we have a parallel program with symposiums and congresses where we share the knowledge contained within the chain with the visitors. Our two themes literally define the VIV concept 'Feed to Meat'. What you do at the start of the production chain with respect to quality forms the basis for the quality at the end of the chain".
VIV Asia 2013 will be held during 13 - 15 March in BITEC Bangkok, Thailand.