The biggest global organic trade affair: The 23rd BioFach Congress was held at the Nuremberg Exhibition Center in Germany. The Chinese delegation, headed by the Ministry of Agricultural, was a highlight of the event.
Telunsu, the only organic milk brand to represent China, received wide applause from experts and its global counterparts.
BioFach, or the World Organic Trade Fair, is an international platform for knowledge and opinions whose participants include suppliers, special retailers, market leaders and new entrants from around the world.
The exhibition area reserved for China amounted to nearly 400 square meters of space. The design of the counter integrated international as well as Chinese elements that captivated much publicity.
Telunsu attracted attention from drawing experts, scholars and reporters. Global experts praised the company for producing high-quality milk and for its achievements in the dairy sector.
In 2011, Telunsu Organic Milk witnessed a sales boom of 40 percent compared with the same period the prior year, accounting for more than 60 percent of China''s organic milk market share. It has been the bestseller in the domestic organic milk market for four consecutive years.
The quality and large market share are reasons that Telunsu was chosen to represent the Chinese delegation.
Other factors behind the strong presence of the company on the international platform relate to having a premium milk source, advanced procession technology, strict certification, quotas on production that comply with the law of nature.
Telunsu is owned and operated by Mengniu Group. The word ''Telunsu'' is derived from Mongolian, meaning "gold milk". Its pastures are located far away from pollution. They lay at an altitude of 1,000 meters along with bountiful sunshine for much of the year.
The pastures provide a plentiful supply of grass and oats with much daylight, a wide range of temperatures at night and in the day, soil with high mineral content and fresh water. Only organic fertilizer is used to feed the cows.
The best cow species graze on grass while enjoying special care with every detail designed by experts. They can listen to beautiful music daily. Such measures ensure that the milk they produce is top quality, with protein as high as 3.3 grams per 100 grams, much higher than the national standard of 2.9 grams per 100 grams.
Every step of its milk production, from grass planting, cow feeding, cow care to milk processing and logistics, comply with national standards and certified by the China Organic Food Certification Center.
The company is committed to producing milk with zero pollution, zero additives and zero pesticides residues.
Every carton is condensed into a micro natural world with special care.
The emergence of Telunsu has led the domestic dairy industry into an era of premium products, providing consumers with choices for a more healthy and quality diet. With a certified organic production chain, it gives rise to the resurrection of organic production.
During the Spring Festival, Telunsu Organic Milk was popular with consumers. Many supermarkets across the country disclosed that demand for Telunsu exceeded supply. The product sold out in many grocery stores.
The Chinese feel a greater necessity to place a premium on health and ecology with growing demand to consume more organic dairy products. Meanwhile, domestic organic dairy producers face more opportunities as well as challenges. Telunsu seeks to navigate through future market conditions with vision and strategies to boost the dairy industry in China.