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Market Research of Stevia Industry in China Executive summary
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Market Research of Stevia Industry in China Executive summary
Report edition:
2015
edition(
7
)
Finished time:
Apr. 2015
Document type:
PDF
Language version:
Published by CCM
Price:
USD
130
All the prices on this website exclude VAT.
Introduction
Executive summary
Description:
Stevia industry in China, the world largest stevia sweetener supplier, with value chain covering stevia planting, stevia sweetener production and market, key players including suppliers of stevia seed and seedlings, planters of stevia crop, traders of stevia leaves, producers and traders of stevia sweeteners, and end users of stevia sweeteners, has witnessed great changes and several ups and downs since stevia crop was initially planted in this country from late 1970s, with Japan being the first country to commercialize stevia sweetener production in 1971. Its development in China has been driven mainly by overseas markets, initially Japan and South Korea, and having expanded by far, since around 2006/2007, to the US and European countries. The latest up, having started from 2007, is mainly driven by opening of markets in the US and Europe, which approved the use of steviol glycosides in
food
in late 2008 and late 2011 respectively. This industry in China is highly fragmented throughout the whole chain, with each sector along the chain having their unique characteristics, challenges and opportunities. China's stevia planting, with each planter having very small planting area in general, has been highly scattered. It has experienced significant changes in recent years in the following aspects: planting area and major planting regions, species, price and costs, and planting pattern and sales mode. What's the latest up and down for stevia planting in China? What are the changes in latest years? What's behind the changes? How will these aspects continue to evolve and change in the coming years? What are the incentives for farmers to use their fields to grow stevia or to switch over to other
crops
such as soybeans, wheat and
corn
etc.? CCM's study can bring answers to these questions to you. Stevia sweetener supply in China, though currently sufficient enough to meet demand of both domestic and overseas markets, has been troubled by the scattered stevia planting mode, and has been largely subject to, while significantly influencing, the supply and price of stevia leaves, the key raw material for stevia sweetener production. However, demand from downstream industries, especially of major overseas markets, is the fundamental driver for China's stevia sweetener production, including the product specification and output volume to be produced. After the fast expansions from 2008 till 2010, how big are China's current stevia sweetener output and capacity? How have they evolved in the past five years? What are the major reasons behind these changes? Who are the key suppliers and are they still suffering losses in recent years? What's the trending gap among
stevia leaf
cost, stevia sweetener cost and stevia ex-factory price from 2010 to 2014? Is there room for Chinese producers to further lower their prices? Different from its significance in world stevia sweetener supply, China's market for stevia sweetener is relatively small and glutted with low grade stevia sweeteners. Why are Chinese consumers using low grades stevia sweeteners in recipes instead of high grades, or other popular or low price sweeteners, or
sugar
? What are the key factors affecting them to replace current low grade stevia sweeteners with/use other sweeteners such as Reb A 95? Who are using these grades, and in what applications, and how are they using them? What are their using habit, method and value orientation? What's the business relationship between end users of each application and stevia sweeteners producers? In this study, Market Research of Stevia Industry in China, you will find answers to all these questions. Research scope of Market Research of Stevia Industry in China This research covers the whole industry chain of stevia sweeteners from stevia planting, stevia sweeteners production and
consumption
. Region scope: China Time scope: 2010 to 2014 Source and methodology Desk research Site visits and telephone interviews to Stevia planters Stevia planting cooperatives Key stevia sweetener producers Stevia sweetener traders Key stevia sweetener consumers Associations involved Industry experts Data compilation and crosscheck The data obtained from various sources have been combined and cross-checked to ensure that this report is as accurate and methodologically sound as possible. Throughout the process, a series of discussions were organized within CCM's research team and with stevia industry experts to systematically analyze the data and draw appropriate conclusions. Key points covered in this study: Stevia planting in China Current status and changes of stevia planting Cost breakdown of stevia planting Stevia sweeteners production in China Current production and changes of stevia sweeteners Analysis of major stevia sweeteners producers Viewpoints of stevia sweetener producers on industry future trends Market prices and changes of stevia sweeteners in China Cost analysis of high grade stevia sweeteners Consumption of stevia sweeteners in China Consumption of stevia sweeteners by end use Consumption of stevia sweeteners by product grade Purchasing prices of stevia sweeteners in China Major end users of stevia sweeteners in china Cost structure of each application Current role of government in China's stevia industry Assessment of current forces within China's stevia value chain Overview of industrial events in recent years The report is helpful to anyone that is interested in any segment or the whole of China's whole stevia industry chain, from stevia seed and seedling supply, stevia planting, stevia leave purchase, to stevia sweetener supply and market: Manufacturers of stevia sweeteners and other sweeteners looking forward to entering Chinese sweetener market or producing sweeteners products permitted to be used in China Investors planning to invest in Chinese stevia sweetener industry Analysts and consultants trying to gain insight into the world's largest supplier of stevia sweetener Stevia planters in countries in and outside of China Trading companies of stevia sweeteners and other sweeteners targeting Chinese market Distributors wishing to keep up with the trend of China's market of stevia sweeteners and other sweeteners Equipment suppliers targeting China with high-quality production and processing machinery and lines, and testing and quality control systems Research institutes expecting to know the market development of stevia sweeteners Difference between this edition and previous edition As the seventh edition of CCM's study on stevia industry, Market Research of Stevia Industry in China 2015 has been greatly enhanced in the depth of analysis, compared to the previous edition. Besides, the accuracy has been greatly improved, as interviews for this edition are more comprehensive and thorough, with almost all the key players along the chain being interviewed via face-to-face and telephone interviews, some with more than once and to more than one people from the key players. Newly added parts in the 7th edition of CCM's Market Research of Stevia Industry in China are as follows Stevia planting Geographic distribution of stevia planting in China, 2010-2014 Geographic distribution transfer of stevia planting and reason analysis Changes of stevia species planted and reason for the change Difference in unit yield of stevia leaves by region and reason analysis on the difference Price of dried stevia leaves in China, 2010-2014 reasons analysis on price changes Prices of stevia leaves by different impurity levels in China in 2014 Detailed cost breakdown of stevia planting in China's northern provinces and factor analysis Cost factor analysis on stevia planting in China's southern provinces Comparison of planting
revenue
of stevia with other crops, 2010-2014 Comparison of planting profit of stevia with other crops, 2010-2014 Stevia planting revenue, cost and profit changes in China, 2010-2014 Stevia sweetener production Output of different grades of stevia sweeteners in China, 2010-201 Price changes of different grades of stevia sweeteners in China, 2010-2014 Capacity utilization rate of high purity RA stevia sweeteners in China, 2010-2014 Rough estimates on major producers' stevia sweeteners output breakdown by product grade, 2010-2014 Cost and price changes of RA 95% in China, 2010-2014 Stevia sweetener consumption Consumption structure of stevia sweetener by end use in China Consumption structure of stevia sweetener by product grade in China Purchasing prices of stevia sweeteners in different end uses in China Cost structure of each application Overview of industrial events in recent years
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