Domestic pesticide industry is still considered to enjoy a gradual recovery in 2012. The raising price of pesticides, increasing amount and value of pesticide export, good performance of listed pesticide enterprises all cover up the fact of the ongoing cruel industry integration. Medias in China preferred to highlight the news from large pesticide enterprises, but little of them focused on those medium and small sized pesticide enterprises most of which have actually experienced a hard time in this year.
As homogenization competition in domestic pesticide industry became more and more intense in recent years, price war was still one of the favorite ways for domestic pesticide enterprises took to seize market shares. It will not be a large problem for large enterprises with good capital backgrounds, but it will be a large challenge for those medium and small sized ones. Plus, as more and more foreign pesticides were imported to China, the market shares that held by medium and small sized enterprises shrank day by day.
Some experts have ever said that Chinese enterprising businessmen are good at attacking but weak at defending. Whether the characteristic is good or bad for them to run business seems to have been proved.
However, under such an adverse situation in domestic pesticide industry, it may be the time for most of enterprising businessmen in medium and small sized enterprises to change their ideas to defend themselves. There will be a chance for development only if they keep their enterprises alive.
While entering 2013, the third year of the 12th Five-Year Plan and led by the direction of Pesticide Industrial Policy and 12th Five-Year Plan for Pesticide Industry, the industry integration will be much intense. Thus, what measure will those medium and small sized pesticide enterprises take to enhance their competitiveness and keep themselves alive will be the most important thing for them to consider.

