中国乳制品月报

China's dairy processors sought expansion after the 2008 melamine scandal, at first, they paid attention to New Zealand, but from last year, they paid more attention to other countries and regions, and China's President Xi's visit to EU may attract domestic processors' sights there, when it also open the door for EU dairy industry.

Actually, EU's dairy products, especially infant formula, have high brand awareness in China, and domestic consumers have bought infant formula online from EU. After President Xi's visit, domestic consumers can buy dairy products under multinational brands easier.

However, online sales becomes more important than before, more and more domestic & multinational processors give priority to this channel; along with the development of new channel, new communication ways also appear along with the technology, such as the QR code, Twitter-type Weibo and WeChat; all these developments require the processors to keep up with the trend, like perfecting the design of package.