杀菌剂中国月报

During the peak period of domestic pesticide market in Q2 2014, many pesticide companies enhance their marketing promotion. Recently, several advertising campaigns concerning new fungicide products attracted attentions greatly. BASF held promotion conferences for “Jianda” (42.4% pyraclostrobin·fluxapyroxad SC) and “Jianwu” (12% fluxapyroxad·epoxiconazole EC) in Guangdong Province consecutively from March to May. DuPont promoted its “Atuo®” (22.5% picoxystrobin SC) in Anhui Province in April. And “Biye” (50% azoxystrobin·thiodiazole-Zn SC), a new fungicide product from Zhejiang Xinnong Chemical Co., Ltd. enter the market officially with a series of advertisements across Southeast China.

New entrants to the market would provide farmers with more available options, but threaten traditional products inevitably, and to impact competitors’ sale performance probably. Facing the coming fierce challenges especially from strong foreign competitors, domestic pesticide companies have to refresh or upgrade their "weapons" urgently to survive and develop. A new round of industry reshuffle is launching.  

Note: 1. All tables and figures in this issue are calculated by the same RMB/USD exchange rate (1USD=6.1556RMB). 2. Nuances in some data are mainly caused by rounding principle.