Obtain a comprehensive understanding of the target market through CCM's distinctive Panel Survey
Since 2011, CCM has conducted panel surveys on China’s agricultural industry. Hunan, as a large rice production province in China, was selected by CCM as the first province for the pilot investigation. CCM conducted the panel survey through on-site interview and survey using a questionnaire, to assemble a large amount of basic information about Hunan’s rice planting industry and set up multiple analysis models.
At the same time, CCM has also implemented the panel survey approach in end use research for a variety of industries.
Panel Survey is known as a way to provide repeated observations on a set of variables for the same sample units over time. Based on our experience in establishing the China Agricultural Resources Platform, CCM has formed its distinctive Panel Survey service which combines the traditional research methods and focuses on the study of the end-use consumption market.
CCM's Panel Survey explores
- Consumption: end-use consumption, consumer behavior, consumption habit, etc.
- Channel: supply channel, sales channel, branding, media and advertising, etc.
- Community: specific community, social investigation, public poll, etc.
Methods for deriving repeated observations:
- Qualitative research
- Quantitative research
Procedure:
- Thorough analyzing customer's requirements
- Appropriate positioning on the scope of research
- Formulating a comprehensive project plan
- Conducting research through desk study, on-site investigation, questionnaire survey, etc.
- Processing data and forming the report framework
- Compiling the final draft through study, discussion and revision
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