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Market Research on China Stevia Sweetener Industry Executive summary
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Market Research on China Stevia Sweetener Industry Executive summary
Report edition:
2017
edition(
8
)
Finished time:
Oct. 2017
Document type:
PDF
Language version:
Published by CCM
Price:
USD
204
All the prices on this website exclude VAT.
Introduction
Executive summary
Description:
Stevia sweetener industry in China consists of three segments, namely stevia planting, stevia sweetener processing and stevia sweetener
consumption
, involving hundreds of thousands of players including stevia farmers,
stevia leaf
traders, stevia sweetener producers, traders and end users. China saw fast expansion in stevia planting area after the dramatic increase in stevia leaf price in 2014. However, the expanding planting area has led to oversupply of stevia leaves, and thus the stevia planting area shrinks in 2017 and the decrease is expected to continue. Meanwhile, product structure of stevia sweeteners has changed. Stevia sweetener market is fueled by the expansion of application range of stevioside in
food
industry. Consumption of stevia sweeteners is expected to maintain a stable growth from 2018 to 2022. Stevia sweetener industry in China is currently at its growing stage, but stevia leaf price, the major driver of industry development, experienced great fluctuations in the past ten years. Planting areas of stevia, output of stevia sweeteners are fluctuating with the trend of stevia leaf price. It is necessary for companies to foresee the trends of stevia leaf market. In 2014, as most of the stevia sweetener producers had using up their stevia leaf storage, they began to actively purchase stevia leaves again. Since there was not enough stevia leaf supplied in the market, due to small planting area, the stevia leaf price rose dramatically to RMB18/kg in 2014 from RMB10/kg in 2013, which led to enormous expansion of stevia planting area in China during 2015–2016. After the stevia leaf price hike in 2014, many farmers started to plant stevia or expanded stevia planting area in the following years. In 2015, stevia planting area increased by 146% compared to that in 2014 although stevia leaf price declined a little bit. Stevia planting area reached the historical peak in 2016, at 24,799 ha. In 2017, after two years' continuous expansion, stevia planting area shrunk. Overcapacity occurs in stevia sweetener industry as in other industries in China, as there were expectations of big increase in production due to steady economic growth in last decades. Moreover, local governments and manufacturers adopted investment scale and investment growth as key indicators of performance, to some extent, encouraging the overexpansion. As Chinese government proceeds to adjust policy regarding investment and overcapacity, overcapacity is going to decline in coming years. Output of stevia sweeteners in China climbed steadily with a CAGR of about 4% from 2013 to 2016, and China's total output volume exceeded 4,000 tonnes by the end of 2016. With steady growing demand, stevia sweetener output will continue to increase in coming years. This report studies the current stevia sweetener industry and forecasts the market by the end of 2022. This market research provides detailed analysis on the elements affecting the growth of stevia sweetener industry in China, as well as current and historic development of the industry. Market drivers, restraints, opportunities and relative policies can be found in this report. This report is based on data collected via diverse sources. The primary sources include interviews with industrial experts, key players in stevia planting and stevia sweetener production. Various secondary sources include published magazines, journals, government statistics and CCM's database, etc. Data obtained from various sources have been combined and cross-checked to ensure that this report is as accurate and methodologically sound as possible. The key market players in stevia sweetener market are profiled in detail along with their recent developments. Key market participants studied include PureCircle (Jiangxi), Haotian Pharm, GLG Life Tech, and Guilin Layn, etc. Scope of the report Region scope: China. Time scope: 2007 to 2017, primarily 2010 to 2016. On the basis of industrial segments: stevia planting, stevia sweetener extraction and purification, stevia sweetener trades, exports, and consumption. On the basis of stevia sweetener specifications: extracted stevia sweeteners, low purity stevia sweeteners, high purity stevia sweeteners, and enzymatically modified stevia sweeteners To enquire about this report, please email econtact@cnchemicals.com or call +86-20-37616606.
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