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No. 0001S009 Production and market of Stevia Sweetener in China  - Edition(5)

 

 

About This Report:

 

Report edition:  2010 edition(5)
Language version: English
Document type: WORD|PDF + Excel(Word or PDF document,with additional Excel Document)
For ready report --    
  Finished in: Jan 2010 ,edition(5)
  Total pages: 96
  Delivery: Delivery within 1-1 work days by email
  Price/copy: - USD8000.00 for single user
    -USD20000.00 for corporate license/site license
For update report --  
  Delivery time: Delivery within 15-40 work days by email
  Price/copy: - USD10000.00 for single user PDF
    - USD25000.00 for corporate license/site license

 

* The corporate license/site license is only for the sole and confidential use within the subscriber company and its affiliates in which the subscriber company owns, directly or indirectly, a fifty percent or greater, financial interest.

 

Report Edition List:

 

Version Finished in Availability Language   Pages   Delivery Price/Copy (For single user)
update report - update on request English - within 15-40 work days by email USD10000.00
2010,edition(5) Jan,2010 available English 96 within 1-1 work days by email USD8000.00
2007,edition(4) Nov,2007 available English 204 within 1-1 work days by email USD6500.00
2006,edition(3) Aug,2006 available English 158 within 1-1 work days by email USD6500.00

 

 

Description:

 

Approval for stevia sweetener consumption has began to expand mainly from Asia countries to some western developed countries such as the US and France since 2007. Additionally, owing to advantages like completely natural and low-calorie, it is very likely that more and more countries would continue to open up the market for stevia sweetener in the future.

China, the largest stevia sweetener production base and supplier in the world, has witnessed significant development within the industry in the past three years, reflected by the increasing output to 3,096 tonnes in 2009 from 2,073 tonnes in 2007 and 80% of the total exported.

Attracted by promising future prospect, many producers, including some large foreign investors like GLG and PureCircle are endeavoring to enlarge capacity and accelerate technology innovation, aiming to grasp future commercial opportunity and obtained more profit. It is estimated that China’s stevia sweetener capacity has been expanding to 11,789t/a in 2009 from around 5,000t/a in 2007.

As for consumption, though not the most important, China is an emerging consumption country for stevia sweetener, with total consumption volume of around 620 tonnes in 2009. Stevia sweetener can be used in all the fields needing sucrose, such as food, beverage, medicine, agriculture, animal feedstuff, as well as personal care and skin care products.

Besides the aspects mentioned above, what other changes can be seen from 2007 to 2009? Which segments within the industry may hide the most profit business? Where will Chinese stevia sweetener industry go to and what are the challenges? Basing on such questions, CCM has updated the stevia and sweetener report compiled in 2007.

In the 2009 edition, aspects as follows can be expected:

- With detail description and smart analysis on China’s stevia sweetener industry, future investment opportunities may be found in the report or enlightened after reading the report;
- With introduction on capacity expansion, that of foreign investors in particular, a clear picture of competitive landscape within the industry is available;
- As for the sales, how much has it been changed from 2007 to 2009? What about the market value?
- With relaxing market environment globally, how is Chinese stevia sweetener market being driven?
- Future forecast on China’s stevia sweetener industry, by different scenario;
- Future commercial opportunity for new investors in China’s stevia sweetener industry;
- For the planting of stevia, raw material for stevia sweetener production, how much has the planting area increased boosted by the enlarging demand? What new species have been developed? And has any new planting technology newly applied to heighten the quality and output?

 

Main Content:

 

No. Content
Page
Executive Summary
1
Methodology, source and definition
2
I Supply and demand of stevia & stevia leaf in China
4
I-1 Brief introduction to stevia and stevia leaf
4
I-1.1 Botanical property of stevia and stevia leaf
4
I-1.2 Stevia planting in the world
5
I-1.3 Stevia development in China
5
I-1.4 Stevia species in China
6
I-2 Output and distribution of stevia planting in China 2009
9
I-2.1 Stevia planting in China
9
I-2.2 Stevia dry leaf output in China
11
I-2.3 Forecast on Chinese stevia planting in the future
13
I-3 Estimated stevia planting cost in China
14
I-4 Pricing of stevia leaf in China
15
I-4.1 Factors influencing stevia leaf price
15
I-5 Stevia leaf supply in China
17
I-6 Stevia leaf consumption in China
19
I-7 Planting of stevia
21
I-7.1 New stevia planting pattern
21
I-7.2 Propagation
22
I-7.3 Growth condition of stevia
23
I-7.4 Pests
24
I-8 Collection of stevia leaf
25
I-9 Packaging of stevia leaf
26
I-10 Patents of stevia
27
II Supply and demand of stevia sweetener in China
28
II-1 Brief introduction of stevia sweetener
28
II-2 Stevia sweetener production
30
II-2.1 History of stevia sweetener industry
30
II-2.2 Production development
31
II-2.3 Producers of stevia sweetener
33
II-2.4 Price change of stevia sweetener
39
II-2.5 Brief introduciton to technology and manufacturing cost structure
42
II-3 Consumption and end-use segments
45
II-3.1 Characteristics of stevia sweetener consumption in China
45
II-3.2 Consumption structure of stevia sweetener in China
46
II-4 Export analysis of stevia sweetener
50
II-5 Industrial standard of stevia sweetener
55
II-6 Patents of stevia sweetener
56
II-6.1 Patents about refined technology
56
II-6.2 Patents about RA refining
58
II-6.3 Patents about enzymatic-modified stevia sweetener
59
II-6.4 Patents about peculiar smell removal
60
II-6.5 Patents about application in glycoside
62
II-6.6 Patents about other applications
63
II-7 Forecast of stevia sweetener industry
65
III Opportunities and conclusion
67
III-1 Opportunities
67
III-2 Conclusion
68
IV Profile
69
IV-1 Major research institutes in China 2009
69
IV-2 Major stevia sweetener producers in China 2009
71
IV-3 Major associations in China 2009
95

LIST OF TABLES
Table I-1.1.1 Property of stevioside and RA
Table I-1.4.1 Different species of stevia leaf in China, 2009
Table I-2.1.1 Detail info of different stevia planting bases in China, 2009
Table I-2.2.1 Output and price of stevia dry leaves in different planting bases
Table I-3.1 Estimated stevia planting cost in China, 2009
Table I-4.1 Price of stevia dry leaf, 2005-2009
Table I-4.1.1 Standard of stevia dry leaf in China (Tentative Specifications)
Table I-7.2.1 Different propagation methods in China, 2009
Table I-10.1 Major patents of stevia, 2002-2008
Table II-1.1 Key components of steviol glycosides
Table II-2.3.1 Basic information of stevia sweetener producers in China
Table II-2.3.2 Major specification and material source of stevia sweetener by producer, 2007-2009
Table II-2.3.3 Production of stevia sweetener producers in China, 2002-2009
Table II-2.3.4 Stevia sweetener production of GLG subsidiaries, 2007-2009
Table II-2.3.5 Stevia sweetener production of Shandong Shengwang subsidiaries, 2007-2009
Table II-2.4.1 Stevioside quotation, 2006-2009, USD/kg
Table II-2.4.2 RA quotation, 2006-2009, USD/kg
Table II-2.4.3 Quotation of non-bitter stevioside, 2006-2009, USD/kg
Table II-2.5.1 Price of raw materials and power used in stevioside production, 2006-2009
Table II-3.2.1 Application of stevia sweetener in major downstream products
Table II-4.1 Export price of stevia sweetener, 2003-2009, (Quantity: Kg, price: USD/Kg)
Table II-4.2 Export destinations of stevia sweetener, 2007-2009, (Quantity: Kg, value: USD)
Table II-4.3 Export of stevia sweetener by producer, 2007-2009, (Quantity: Kg, value: USD)
Table II-4.4 Active exporter of stevia sweetener, 2007-2009, (Quantity: Kg, value: USD)
Table II-5.1 GB8270-1999 in China
Table II-6.1.1 Steviol glycoside refining process
Table II-6.1.2 Process of stevioside extraction with membrane method joint technology
Table II-6.1.3 Process of stevioside extraction with common resin
Table II-6.2.1 Manufacturing process of α-glucityl stevioside
Table II-6.2.2 Process of separation and concentration of high-quality stevia sweetener
Table II-6.2.3 Enrichment and separation of RA with adsorption resin
Table II-6.3.1 Transfer of stevia and the manufacturing technique using enzymatic
Table II-6.4.1 Process for removing peculiar smell of stevia
Table II-6.4.2 Production technique for smell-removal of stevia sweetener
Table II-6.4.3 Technique for modifying taste quality of stevia sweetener
Table II-6.4.4 Smell-removal process of stevia solution
Table II-6.5.1 Sanli Harmonic sucrose- composite of stevia sweetener
Table II-6.5.2 Manufacturing process of paper sucrose of sweetener, especially stevia sweetener
Table II-6.6.1 Application of stevia sweetener R1 and related derivative as medicine for prevention and treatment of neurodegeneration disease
Table II-6.6.2 Technique of chlorophyll extraction from stevia lixivium
Table II-6.6.3 Manufacturing method of liquefied endo medicine containing stevia extracts
Table II-6.6.4 Manufacturing method of stevia powder and concentrated solution

LIST OF FIGURES
Figure I-1.1.1 Photograph of stevia in China
Figure I-1.2.1 Stevia planting in the world, 2009
Figure I-1.4.1 Planting proportion of different stevia species in China, 2007
Figure I-1.4.2 Planting proportion of different stevia species in China, 2009
Figure I-2.1.1 Stevia planting area in China, 2005-2009
Figure I-2.1.2 Distribution of stevia planting area in China, 2009
Figure I-2.2.1 Stevia dry leaves output in China, 2005-2009
Figure I-2.3.1 Forecast on stevia planting area in China, 2010-2020
Figure I-2.3.2 Forecast on stevia dry leaf output in China, 2010-2020
Figure I-4.1.1 Price of stevia dry leaf in China, 2010-2015
Figure I-5.1 Supply of stevia dry leaf in China, 2009
Figure I-6.1 Stevia dry leaf consumption volume in China, 2005-2009
Figure I-6.2 Market value of stevia dry leaf in China, 2005-2009
Figure I-6.3 Consumption pattern of stevia leaf in China, 2009
Figure I-7.1.1 New stevia planting pattern in China, 2009
Figure II-1.1 Relationship between stevia sweetener and steviol glycosides
Figure II-1.2 Relationship between stevia leaf and stevia sweetener
Figure II-2.2.1 Output and market value of stevia sweetener in China, 2003-2009
Figure II-2.3.1Number of sweetener producers in China by status, 2006-2009
Figure II-2.3.2 Output share of different enterprises in stevia sweetener, 2008-2009
Figure II-2.3.3 Sales value share of different enterprises in stevia sweetener in China, 2009
Figure II-2.3.4 Capacity distribution of stevia sweetener in China, 2009
Figure II-2.4.1 Price of stevia sweetener by specifications in China, 2003-2009
Figure II-2.5.1 Production flow of stevia sweetener
Figure II-3.1 Stevia sweetener consumption in China, 2003-2009
Figure II-3.2.1 Consumption structure of stevia sweetener in China, 2005-2009
Figure II-7.1 Projected output volume of stevia sweetener in China, 2010-2020

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Executive Summary

It is a milestone for stevia sweetener industry that Joint FAO / WHO Expert Committee on Food Additives (JECFA) confirmed the safety of stevia sweetener containing 95% steviol glycosides and allocated permanent (Acceptable Daily Intake) ADI of XX-XX mg/kg body weight in Jun. 2008. It is the first international certification for the safety of stevia sweetener. Driven by the new markets opened up for stevia sweetener, global stevia sweetener market would be more prosperous in the near future.

China has become the largest stevia sweetener supplier in the world, with total stevia sweetener market value of USDXX million in 2009. With increasing overseas demand, China’s stevia sweetener output has jumped from XX tonnes in 2006 to XX tonnes in 2009, with CAGR of XX% in 2006-2009.

Stevia sweetener produced in China mainly has three varieties now:
 Stevioside: 80%; 85%; 90%; 95%; 97%
 RA: 40%; 50%; 60%; 70%; 80%; 90%; 95%; 97%; 98%
 Non-bitter stevioside

Boosted by higher customer requirement and technology innovation, quality of China’s stevia sweetener has improved in the past few years. More and more stevia sweetener producers pay much attention to high purity stevia sweetener such as RA 80%, RA 90% and RA 95% to obtain higher profit.

Price of stevia sweetener is determined by steviol glycoside content and RA purity. The price has kept stable in 2007-2009 thanks to stable raw material price and increased global demand. Most of stevia sweetener producers in China adopt resins absorption and separation method to produce stevia sweetener.

As global sweetener environment develops and consumers gradually shift to healthy products, natural and calorie-free sweeteners including stevia sweetener have become more and more popular. China is an emerging but not the most important market for stevia sweetener consumption, with total consumption volume of around XX tonnes in 2009. Similar with other key consumption countries, beverage and food industry are the most important downstream industries of stevia sweetener in China.

China is also the largest stevia production country in the world, with stevia planting area of XX hectares in 2009, achieving XX tonnes output, XX% of the world’s total. At present, there are mainly three stevia species in China, including common species, high RA species (Shoutian series and Xinguang series) and crossbreed species.

In 2009, the most popular species grown in China are Shoutian No.2 and Shoutian No.3, with total planting area of XX hectares, accounting for XX% of China’s total stevia planting areas. In China, stevia leaf is mainly supplied from three sides, namely local peasants, stevia sweetener producers’ planting bases and middleman.

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Character of CCM' Report:

This multi-client report provides a comprehensive study on the researched subject in China, from aspects of production, technology, import & export, consumption & end uses, etc.

>>
 All the producers in China, either active or idled or potential, have been sourced and contacted. Their situation has been verified and compiled as in the appendix.
>>
 The competitiveness of Chinese production has been discussed in order to uncover the mystery of ever-increasing capability of Chinese manufacturing.
>>
 The import & export analysis for the situation in the recent three years has been conducted.
>>
 The consumption pattern of the researched subject has been carried out in order to breakdown the end uses into different segments. The major end users under each major end use segments have been identified.
>>
 The scientific methodology has been employed to conduct the quantitative forecast on this subject in the future 5-10 years.

The aim of this report is to provide powerful assistance to the strategy group and the management team in making correct decision as how to penetrate the ever-increasing China market and how to catch the maximum commercial opportunities. The report is formulated independently by CCM’s professional market researchers, based on the first-hand and primary data which are analyzed by scientific methodology, confirmed with both manufacturers/end users/traders and legal authorities, and presented in a logic way.

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